Activision

Sony (NYSE: SNE) led the pack last Christmas, but iSpot data shows that another company persevered in 2014. "When you're talking about gaming, there's definitely the overall trend of the casual game companies getting more and more into the game and upping their spend on TV," Sean Muller, co-founder...

Activision (NASDAQ: ATVI) plans to spend $500 million on its newest franchise, Destiny. This budget includes any and all aspects of the game, from development and distribution to packaging and global promotions. When Activision announced its budget, no one knew how much of it would be spent on...

Is Bungie, the creator of the Halo franchise, on par with Pixar? The two companies may not appear to be related, but they are similar in a handful of ways. Both studios have produced a billion-dollar franchise (Pixar's Toy Story and Bungie's Halo). Both studios were once owned by massive...

Activision (NASDAQ: ATVI) could set a new industry record by teaming up with Bungie, the creator of the Halo franchise. Bungie is one of the most respected developers within the video game industry. The company was once owned by Microsoft, which used the Halo franchise to launch and promote the...

This week ended with a shocker: Apple (NASDAQ: AAPL) could buy Beats Electronics for $3.2 billion. Investors might remember that this is the same price that Google (NASDAQ: GOOG) paid for Nest. Elsewhere, famed VC Fred Wilson gave his prediction for which companies will rule technology. Apple...

Activision (NASDAQ: ATVI) is planning to spend a colossal amount of money on just one video game. According to Reuters, the company -- which is famous for producing the Call of Duty franchise -- could spend as much as $500 million on Destiny. Set for release on September 9, 2014, Destiny is...

Activision (NASDAQ: ATVI) is up more than seven percent in after hours trading after the company announced its fourth quarter results. The Call of Duty publisher reported a Q4 EPS of $0.79 versus the Street estimate of $0.73. Earnings per share were up one percent from the year-ago period....

Sony (NYSE: SNE) and most manufacturers typically produce game consoles at a loss until, but PlayStation 4 may already be profitable. According to AllThingsD, which got an early look at the PlayStation 4 teardown from IHS (NYSE: IHS), Sony spends $381 on every unit. The console retails for $399,...

Is it possible for one product to control the week's biggest headlines? If any, some might expect it to be the iPhone. But this week Apple (NASDAQ: AAPL) proved that another one of its products -- the iPad -- can dominate the media unlike any other. There were so many iPad-related stories that...

Activision's (NASDAQ: ATVI) Call of Duty: Ghosts has provided the company with another billion dollars in revenue. This news came just before Activision announced its "better-than-expected" third-quarter results. The firm, which is best known for the Call of Duty and Skylanders franchises -- and...

Apple (NASDAQ: AAPL) may have had a good week or a bad week, depending on the rumors investors choose to believe. One rumor claimed that the company either delayed the iPad Mini 2 or that device quantities will be very limited when the unit ships. Another rumor showed the potential of a...

Activision Blizzard (NASDAQ: ATVI), the company behind Call of Duty, Skylanders and the ill-fated Guitar Hero franchise, is seeking independence from Vivendi (OTC: VIVHY). The company had hoped to buy back roughly 429 million shares -- worth $5.83 billion -- from Vivendi earlier this year....

Domestic software pre-orders for Sony's (NYSE: SNE) PlayStation 4 are 55 percent higher than the software pre-orders for Microsoft's (NASDAQ: MSFT) Xbox One. According to the latest United States pre-order data from VGChartz, consumers have pre-ordered a combined total of 834,242 games for Xbox...

After two years of declines, the video game industry is beginning to rebound. According to The Wall Street Journal, sales of new hardware (consoles like Xbox 360 and handhelds like Nintendo 3DS), new software and accessories have risen one percent in the United States. The collective sales of...

Now that Sony's (NYSE: SNE) PlayStation 4 and Microsoft's (NASDAQ: MSFT) Xbox One have been announced, the two companies are gearing up for the end of a very long console cycle. Microsoft's last console, Xbox 360, was released in 2005 and PlayStation 3 came out a year after that. Both machines...