Cannabis Marketing

Investing In Germany's Cannabis Industry Germany's cannabis market is on the cusp of significant expansion, offering unique investment opportunities. But, how is Germany's cannabis market evolving, and what are the revenue sources and market access options for businesses? Where can...

As the Northeast U.S. cannabis market takes the lead in growth potential, questions arise on how the region can transform the industry playbook. Can collaboration between legacy operators and established companies pave the way for a thriving, profitable future? At the Benzinga...

In an exclusive interview with Benzinga, Carlos Pinto, chief commercial officer (CCO) of Leafly Holdings Inc. (NASDAQ: LFLY) discussed the strategic shift the cannabis marketplace and education platform has undergone. He also shared his perspective on the Department of Health...

Ever wondered how the fusion of cultural values and cannabis business models could amplify your financial gains? Curious about how cannabis culture's evolution could impact your investment portfolio? Chicago is gearing up to host the Benzinga Cannabis Capital Conference on September 27 and 28,...

Zuanic & Associates' recent report unveils the movers and shakers in the flower segment, shedding light on their market shares, pricing strategies and fortunes. The second quarter of 2023 saw some intriguing shifts in the sector. When it comes to market leaders in the flower segment,...

Jan Verleur, co-founder of Verleur Group LLC (TVG), and Rohan Marley, the driving force behind Lion Order cannabis products, engaged in a comprehensive discussion with Benzinga on quality control, consumer experiences, and their unique secret shopping approach. They highlighted their...

Cannabis pre-rolls are emerging as a key driver of the growth of Canada’s recreational cannabis market. Which other cannabis products have seen significant growth in the second quarter of 2023? And, how do these trends provide valuable insights for industry players in Canada's...

Gummies have overtaken the flower market based on consumer data from the latest BDSA cannabis market report. To learn more, Benzinga spoke with Brendan Mitchel-Chesebro, a cannabis market analyst, about how branding opportunities and targeted marketing strategies employed by edible companies...

Zuanic & Associates' latest Key States equity report takes us "in the weeds" with state-level data, revealing crucial insights and trends that may impact the industry in the year ahead. Key Trends: State-Level Data Despite fundamentals taking a backseat to federal reform news flow...

As the cannabis industry continues to grow, both in terms of legalization and consumer interest, the dynamics of cannabis branding and consumption are undergoing fascinating transformations. From the rise of celebrity-backed marijuana brands to the influence of medium-frequency consumers, the...

Why does the cannabis industry need to embrace traditional retail practices? The answer lies in the potential benefits that can be reaped by adopting proven solutions from traditional retail marketing and supply chain management techniques. While the cannabis industry has its unique characteristics...

In an exclusive interview, Roy Bingham, co-founder and CEO of leading market research firm BDSA provided valuable insights into the pricing dynamics of emerging cannabis markets and regulated supply and addresses the long-term viability of businesses, offering important...

Cannabis marketers can learn from the wine industry to differentiate their products, educate consumers, foster trust and build strong brands. Shared Attributes And Strategies Wine and cannabis have similarities in cultivation expertise, regulations and consumer experience. Both require...

Infused pre-rolls are becoming increasingly popular among cannabis consumers, with California and Arizona leading the way in sales. As the cannabis market continues to mature, manufacturers are looking to differentiate their products, with infused pre-rolls being just one example of this trend. Pre...

BDSA's Brendan Chesebro wields data to uncover the conflicts, tensions, and potential of the cannabis industry. Here he discusses changing consumer behavior and preferences; how 4/20 differs depending on the market; the importance of social consumption; and the seasonality of cannabis sales....