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Brands' Favorite Social Media Platform Is...
Monday, April 6, 2015 - 4:04pm | 260Read More...According to data from Yesmail, eMarketer noted that only 23 percent of U.S. brands had an account on Instagram, leaving plenty of room for growth. In comparison, 80 percent of brands had a Facebook Inc (NASDAQ: FB) account, 82 percent were on Twitter Inc (NYSE: TWTR), 60 percent had a YouTube...
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Alibaba To Nose Out Baidu In FY15 Mobile Revenue
Thursday, April 2, 2015 - 11:21am | 216Read More...Alibaba Group Holding Ltd (NYSE: BABA) will nose ahead of Baidu Inc. (NASDAQ: BIDU) in the race for mobile ad revenue market share in China this year, according to a research report issued Tuesday. The companies will each retain roughly 30 percent of the market for mobile ad revenue in China, even...
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Estimate Puts Baidu FY15 Search Revenue Growth At 34%
Wednesday, April 1, 2015 - 1:24pm | 212Read More...Baidu Inc (ADR) (NASDAQ: BIDU)'s search ad revenue will grow 34 percent to $7.1 billion this year, while its smaller rival Sohu.com Inc (NASDAQ: SOHU) will grow in the category by 62 percent to $520 million, according to data published Wednesday. The estimates were attributed to research...
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Research Report: Google's China Loss Is Baidu's Gain
Tuesday, March 31, 2015 - 1:26pm | 239Read More...Google Inc (NASDAQ: GOOGL)'s loss in China is Baidu Inc. (NASDAQ: BIDU)'s gain, according to estimates released Tuesday. Google's search, map and Gmail services are blocked in China, and forecasters at eMarketer said Baidu is picking up the slack. Baidu will increase its share of...
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Report: Twitter To Gain Ad Space Market Share Through 2017
Friday, March 27, 2015 - 8:47am | 209Read More...eMarketer on Thursday projected Twitter Inc (NYSE: TWTR) will see its share in the U.S. online display ad improve to 5 percent in 2015 from 3.6 percent in 2014. The Wall Street Journal picked up the report and noted that the market research agency predicted Twitter will overtake Yahoo! Inc. (...
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Twitter Is Growing, Just Not In The U.S.
Wednesday, May 28, 2014 - 3:13pm | 576Read More...By 2018, more than 40 percent of Twitter’s (NYSE: TWTR) 400 million users worldwide will be in the Asia-Pacific region, according to eMarketer’s first-ever forecast of global Twitter users. Emerging markets, the independent market research company said, will contribute to user base growth of 24...
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Are Facebook Ads Really More Effective Than TV Ads?
Friday, February 28, 2014 - 12:22pm | 562Read More...Facebook (NASDAQ: FB) thinks so. Facebook believes its ability to target specific audiences and the fact that Facebook viewers engage online at a higher rate than when watching TV mean advertisers should consider spending more money on Facebook ads and less on TV. The social network on...
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Facebook Proves It Can Offer What Advertisers Need
Friday, January 31, 2014 - 4:12pm | 369Read More...Facebook (NASDAQ: FB) did not become a leader in the online advertising space overnight. It took years of research and significant investments to attract high-profile clients like Coca-Cola and Toyota Motor When shares of Facebook began trading for the first time, many investors were turned off by...
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Don't Expect Mobile Ads To Go Away
Thursday, December 19, 2013 - 2:29pm | 414Read More...Sick and tired of mobile ads? According to the Wall Street Journal, your only option might be to “deal with it.” As Facebook (NASDAQ: FB) saw its users flock from desktop to mobile, shareholders of the social media company began to get nervous. Many believed that it would be extremely difficult,...
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YouTube's 2013 Revenue Prediction for Google: How Many Billions?
Friday, December 13, 2013 - 10:29am | 513Read More...Possibly one of the most under-appreciated websites in terms of investor interest is YouTube but a new report estimates that the site is even larger—and more of a cash-cow, than originally thought. Investors can’t invest directly into YouTube, but they can invest in its owner Google (NASDAQ:...
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Facebook's Future Lies in Mobile Advertising
Tuesday, September 24, 2013 - 3:45pm | 623Read More...According to Yahoo! Finance, after Cowen & Co. upgraded Facebook (NASDAQ: FB) from “market perform” to “outperform” September 20, raising its PT from $29 to $53, the company moved past its awkward phase into corporate adulthood. On Tuesday, Citigroup's Mark May upgraded the stock from "...
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Will Facebook Unveil an HTC or Amazon Phone Today?
Thursday, April 4, 2013 - 10:42am | 590Read More...Facebook (NASDAQ: FB) is set to make another announcement Thursday. Will it involve a new phone, a new app or something entirely unexpected? 9to5Google published an interesting piece on the matter, stating that Facebook will unveil a "rich, skinned version of its Android app," along with the "...
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Google's Advertising to Steal Facebook's Spotlight
Thursday, September 20, 2012 - 8:59am | 514Read More...Following news that Twitter will begin ramping up advertising efforts, Facebook (NASDAQ: FB) now has another website fighting to surpass the largest social network in display advertisements. Google (NASDAQ: GOOG) is poised to rake in about 15.4 percent of display ad profits in 2012 alone, beating...
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Facebook to Demonstrate Ad Efficiency via comScore Report
Friday, June 8, 2012 - 8:23am | 686Read More..."Much of the recent discussion on Facebook effectiveness has gotten the story wrong," comScore claims. The digital marketing intelligence agency is scheduled to release a report next week entitled The Power of Like 2: How Social Marketing Works. This week, comScore (NASDAQ: SCOR) is hyping that...
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Investors Push Twitter Worth to $8.4B
Tuesday, August 2, 2011 - 12:51pm | 361Read More...Will @wallstreet save us a seat at the dinner table? #8billion, #IPO2012 The Wall Street Journal reported Tuesday that Twitter has secured multiple investors for a rumored $800 million including a "significant round of funding" from venture capitalist Yuri Milner and Digital Sky Technologies....
