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The National Basketball Association kicked off its 75th season Oct. 19 with a doubleheader featuring four of the top teams in the league. As the NBA season kicks off in full force, here is a look at some of the publicly traded companies that could get a boost from the new season. 1. Madison Square...

Walt Disney Co's (NYSE: DIS) ESPN signed a five-year rights agreement with the National Football League that includes expansion of NFL Playoff coverage. The inaugural Monday Night Football NFL Wild Card game will be held Jan. 17, 2022. The new MNF game marks the first scheduled weekly...

Rights for original content continue to heat up for streaming companies. One area that has been hot in recent years is sports content as streaming companies lure this advertising stronghold away from traditional broadcasters. Netflix Inc (NASDAQ: NFLX) could grab rights for one of the largest...

Like many other kids growing up in the 1990s, Eli Manning looked up to Brett Favre. So much so that Manning once spotted Favre shooting pool at a bar and hopped a fence to sneak into a bar to see the Green Bay Packers legend. Unfortunately for Manning, he didn't end up getting to have...

A popular sports betting wager is a parlay where a user can place a wager on multiple outcomes all happening. The strategy creates a high risk, high reward situation in most cases with all “legs” of the parlay having to hit for the wager to pay out. The second week of the NFL...

Cryptocurrency companies have been investing in marketing with sponsorships of top social media influencers and sports teams. For example, did you know that there was an NCAA Football game referred to as the Bitcoin Bowl in 2014? What Happened: Bitpay sponsored the St. Petersburg Bowl that was...

Walt Disney Co. (NYSE: DIS) is shutting down its Hotstar U.S. service as a standalone platform in 2022 as part of its push toward the Disney streaming bundle. What Happened: The content available on the Hotstar service in the U.S., which is South-Asia-centered, will be divided between...

Walt Disney Co (NYSE: DIS) reported fiscal third-quarter earnings after market close Thursday. Here are the key takeaways for investors to know. What Happened: Disney reported third-quarter revenue of $17.02 billion, up 45% year-over-year. The total beat the consensus estimate of $16.8 billion...

Barstool Sports is in talks to land some Major League Baseball games through a broadcasting deal, according to the New York Post. Here’s why it’s important and how it could change the streaming and sports betting industries. What Happened: Barstool Sports, which is partially owned by...

One of the biggest soccer superstars could be playing for a new club team with talks between Barcelona and Lionel Messi now falling apart. What Happened: Messi will not continue playing for Barcelona, according to sports journalist Fabrizio Romano. “Despite having reached an agreement between...

The 2021 NBA Draft airs tonight on ABC at 8 p.m. ET. The Detroit Pistons are expected to take freshman guard Cade Cunningham from Oklahoma State University with the number one overall pick. Here are five things you might not know about Cade Cunningham. 1. Highly Recruited: Cunningham chose...

Sports media company Barstool Sports is making a big push in the NCAA football market. What Happened: Barstool Sports, which is partially owned by Penn National Gaming Inc (NASDAQ: PENN), will become the sponsor and broadcast partner of the Arizona Bowl. The Barstool Arizona Bowl will be...

Two Super Bowl-winning quarterbacks are joining ESPN’s upcoming NFL coverage in a move that could boost viewership. What Happened: ESPN and the Walt Disney Co (NYSE: DIS) are partnering with Peyton Manning and Omaha Productions for new NFL content. Beginning with the 2021-2022...

The Euro 2020 Tournament was played in 2021 after facing a COVID-19 related pandemic delay. The tournament featuring the best soccer teams in Europe crowned Italy as the champion on Sunday. What To Know: The Euro 2020 Final was the most viewed Euro tournament game ever in the U.S. with 6....

What Happened: Disney (NYSE: DIS) announced Monday that starting on Aug. 13, both the monthly and annual subscription prices for ESPN+ will increase, according to Variety. Previously costing $5.99 a month and $59.99 a year, ESPN+ will now cost $6.99 and $69.99, respectively. Why This Matters:...