Gen Z

As Americans gear up for the holiday season, the latest Bank of America Winter Spending Survey has unveiled a significant shift in holiday spending trends, particularly among younger Americans. With more than 40% of respondents expressing their intention to tighten their belts this festive season...

An annual survey reveals the fastest growing brands in the U.S. and includes rankings for fast growth brands amongst different age groups. Likely to no surprise, lists are dominated by the rise of artificial intelligence. What Happened: Morning Consult ranks the fastest growing brands among U.S....

Leading ecommerce company Amazon.com Inc (NASDAQ: AMZN) hosted its recent Prime Day shopping holiday over the two days of July 11 and July 12. The holiday was first launched back in 2015 and offers exclusive deals for Amazon Prime subscribers. Here’s a look at how different age demographics...

After her brother died, 21-year-old Inayah McMillan, changed her perspective. She was just 16 at the time and like many other Gen Z’s are doing, she decided to find a path to take more control of her life by becoming an entrepreneur. In her freshman year of college, while working two full-...

For many Gen Zers and millennials, the traditional 9-to-5 routine no longer fits their preferred working style. Instead, they find their productivity peak as the sun sets and prefer to begin their workday at 6 p.m. This insight comes from a recent study conducted by Adobe, which surveyed over 5,500...

About 59% of cryptocurrency users are actively anticipating advancements in artificial intelligence (AI) within the realms of blockchain and crypto trading. KuCoin's survey found that more than 90% of respondents have either utilized or expressed interest in the adoption of AI to enhance...

Consumer fintech Zurp announced that its credit card and banking platform, which offers experience-focused awards, is available to individuals 18 years and older. Through the startup's Mastercard Inc-powered (NYSE: MS) Zurp Card offering — specifically built with Gen Z in mind...

Millennials and Gen Zers turned out in record numbers to vote in the 2020 midterms, armed with knowledge primarily gained through social media, according to NPR. If the trend continues, Gen Z could become a key factor in the outcome of the presidential election in 2024. The U.S. Supreme Court...

Gen Z is not getting married or having babies at the same rate that older generations have, leading many to worry, including Elon Musk. Gen Z is typically defined as people born between 1997 and 2013. Trends were already lower in terms of marriage and birth rates for Gen Z, but according...

It's no secret that millennials and Gen Z are facing financial challenges when it comes to purchasing a home. But many older generations insist they had it harder when they were young. The data, however, paints a different picture. Cost of living vs. pay: The cost of living has increased...

Gen Zers, according to a recent Magnify Money survey, are overly optimistic about being wealthy. In fact, according to the survey, they are THE most financially optimistic generation. To wit: “Nearly three-quarters (72%) of Gen Zers believe they’ll become wealthy one day,...

A recent survey commissioned by Forbes Advisor and conducted by market research company Prolific found that 79% the millennial and Gen Z generations have gotten financial advice from social media. Should Individuals Rely On Social Media For Guidance On Their Finances? Opinions among personal...

A new survey showed what top video games, film franchises and social media networks were for Americans between the ages of 13 and 25. The poll results for Gen Z users could indicate what trends are coming and where companies should be making moves. Gen Z Video Games: One of the most popular...

A new poll highlighted the fastest-growing brands based on awareness. The poll results were sorted by age demographic, which could help show which brands are bound to be popular in the future. Here’s a look at the results. What Happened: A new poll from Morning Consult showed the...

Former Wall Street trader and author of “The Black Swan” has been a vocal critic of leading cryptocurrency Bitcoin (CRYPTO: BTC) for several years and didn’t hesitate to take more shots last week. What Happened: Author and former options trader Nassim Taleb said many people don...