MLB

It is that time of the year again where the networks reboot themselves with a brand new schedule and a brand new crop of rookie series. For investors it is an important period as it can give them a snapshot of how the network will do over the next season and in many cases how that will impact the...

While Twitter Inc (NYSE: TWTR) is set to release 2Q earnings later in the week, analysts at Cantor Fitzgerald are expecting to see improvements in Twitter's monetization strategy, despite seeing no growth in monthly active users or engagement figures. Cantor Fitzgerald is expecting Twitter to...

StubHub announced this week it won a major contract with MLB's New York Yankees. The news is notable as the eBay Inc (NASDAQ: EBAY)-owned ticket selling company edged out rival Ticketmaster. According to AM New York, the deal involves a 6.5-year revenue-sharing agreement with the Yankees to resell...

Stephen Curry and the Golden State Warriors hope to wrap up the NBA championships with a victory Thursday evening over the Cleveland Cavaliers. Under Armour Inc (NYSE: UA) investors are likely rooting the Warriors, as Curry is the company's most visible and iconic endorser. A Golden State...

Allstate Corp (NYSE: ALL)'s online insurance unit Esurance has signed a multi-year sponsorship deal with Minor League Baseball (MiLB), making it "the exclusive home and auto insurance partner" for the league, which hosts 244 teams across multiple leagues, according to the press release. While...

The Philadelphia Phillies have the number one pick in the MLB draft, totaling approximately $9.02 million this year, as the top college and high-school baseball prospects line up for the 2016 MLB draft Thursday, according to FoxBusiness. The MLB assigns values to the first 10-rounds picks out of...

Major League Baseball kicked off its 2016 season this week, and fans are hopeful this year will be a championship year for their favorite teams. But while fans are counting wins and losses, team owners are counting dollars and cents. The University of Detroit Mercy Marketing Professor Michael...

With Microsoft Corporation (NASDAQ: MSFT) already in the NFL's coffers, the world's tech giant sided with America's pastime. The Wall Street Journal reported late Tuesday that Apple Inc. (NASDAQ: AAPL) reached a new agreement with Major League Baseball to supply every team with iPad...

Shares of Twitter Inc (NYSE: TWTR) were trading lower by more than 10 percent Wednesday morning following its quarterly results. Twitter said that the release of Moments will be coincide with a large marketing campaign. Twitter's first ever TV ads were shown during Tuesday's Game...

New York Attorney General Eric Schneiderman has opened a probe of daily fantasy sports sites DraftKings and FanDuel. In response, sponsors – including MLB and ESPN – have begun to distance themselves from the two sites. It’s too early in the investigation process to predict what...

Shares of Twitter Inc (NYSE: TWTR) were moslty flat mid-Tuesday morning. The company announced in a blog post the introduction of "Moments." Moments is "the best of what's happening on Twitter in an instant." Twitter finally introduced its Project Lightning,...

With the NFL season kicking off this month and the MLB season winding down, September is a big month for fantasy sports. But while fantasy sports is all fun and games, Morgan Stanley analyst Brian Nowak believes Yahoo! Inc. (NASDAQ: YHOO)’s entry into the daily fantasy sports market could...

Shares of JetBlue Airways Corporation (NASDAQ: JBLU) rose more than 3 percent on Friday after the company announced several new routes including Mint service between Boston' Logan International Airport and San Francisco International Airport. JetBlue also announced a partnership with ...

It appears Scott Boras has once again created value for one of his clients. Max Scherzer on Wednesday signed a $210 million, seven-year deal with the Washington Nationals, the largest ever for a right-handed pitcher. Half of the contact's amount ($105 million) will be deferred to 2022-2028...

The National Basketball Association on Monday announced it signed a deal with ESPN and TNT, owned by The Walt Disney Company (NYSE: DIS) and Time Warner Inc (NYSE: TWX), respectively, to extend its television deal through the 2024-2025 season. The $24-billion deal breaks down, on average, to $2...