NBA

Sportswear company Under Armour (NYSE: UA)(NYSE: UAA) is the latest large company to enter the non-fungible token space with its debut line focused on the celebration of its partner Steph Curry. What Happened: Under Armour will be releasing 2,974 NFTs called the Genesis Curry Flow. The NFTs...

The NBA has a new three-point shot champion, with Steph Curry setting the record last week for career three-point field goals. A non-fungible token collection from Curry will celebrate the achievement. What Happened: A collection of 2,974 NFTs of Steph Curry are being sold by cryptocurrency and NFT...

Former National Basketball Association (NBA) star Baron Davis partnered with cryptocurrency financial platform Crypto.com (CRYPTO: CRO) to launch a non-fungible token (NFT) series dedicated to his "Black Santa" intellectual property. What Happened: The Black Santa Holiday...

A National Basketball Association team and cryptocurrency platform are teaming up for a first-of-its-kind partnership. What Happened: The Golden State Warriors and FTX announced a partnership Tuesday. The deal will have FTX as the official cryptocurrency platform and NFT marketplace for...

Content creator and image marketplace Getty Images announced a SPAC deal with CC Neuberger Principal Holdings II (NYSE: PRPB) on Friday, valuing the company at $4.8 billion. The company’s plans for growth include pursuing opportunities in the non-fungible token space. What Happened: Getty...

For the first time ever, a National Hockey League is valued at $2 billion in the annual valuation rankings from Forbes. Here’s what the valuation estimate and recent acquisition activity in the space could mean for the owner of the Rangers, which is publicly traded. What Happened: The average...

Professional sports have invaded Las Vegas and more could be on the way. The National Football League and National Hockey League have teams that call Vegas home. Could Major League Baseball be next? What Happened: The Oakland A’s are seeking to get a new stadium built to replace the Oakland...

A company that lets customers print their videos in digital photo frames to display is increasing its exposure in the NFT space with a new partnership with NBA Top Shot. What Happened: Video print company Infinite Objects is allowing NBA Top Shot owners the chance to own, print and frame their...

NBA star LeBron James has played for three NBA teams and has had $1 billion in career earnings including salary and endorsements. He can now add another title to his resume: National Hockey League (NHL) team owner. What Happened: A rumored deal between the Pittsburgh Penguins of the NHL...

An emerging trend in the world of celebrities and athletes owning non-fungible tokens is NFTs appearing on athletes’ footwear. The trend is set to continue with an NBA player holding a contest to see which NFT would be featured on his shoes. What Happened: NBA player Michael Carter-Williams...

StormX, a leading provider of crypto cashback, announced Thursday a partnership with NBA star CJ McCollum. This year, StormX signed a deal with the Portland TrailBlazers that made the company the first blockchain company to secure a partnership with a "big four" professional sports team....

A top provider of sports data announced a new exclusive deal and investment with a leading sports league. The announcement came on top of the company’s third-quarter financial results. What Happened: Sportradar Group AG (NASDAQ: SRAD) reported third-quarter revenue of $158.7 million, up 30%...

National Basketball Association team Houston Rockets has partnered with cryptocurrency asset manager New York Digital Investment Group (NYDIG). What Happened: NYDIG will serve as the Houston Rocket's official Bitcoin services partners and Bitcoin platform and the two parties will...

One of the most well-known non-fungible token projects to date has landed a handful of celebrities and athletes as holders. One of the athletes took his Ape to the next level, with it gracing his shoes during National Basketball Association games. What Happened: Sacramento Kings guard Tyrese...

A company expanding into the NFT marketplace space is xSigma. The company has been active in adding athletes to its roster and announced Tuesday the addition of three players for an upcoming NFT launch. What Happened: A wholly-owned subsidiary of ZK International Group Co Ltd (NASDAQ...