Rob Enderle

Investors barely reacted to the news that Yahoo! Inc. (NASDAQ: YHOO) will replace Google Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) as the default search engine in Firefox. Google previously paid Firefox upward of $300 million to secure its place as Firefox's default search engine. Google will...

Comcast Corporation (NASDAQ: CMCSA) and Netflix, Inc. (NASDAQ: NFLX) are among the companies that are embroiled in the war over Net Neutrality. After years of battling, the end is nowhere in sight. Cable providers took a significant hit after President Obama shared his support for an "open...

Apple Inc. (NASDAQ: AAPL) has dropped the price of its MacBook Air every year for the last three years. MacBook Air purchaser hopefuls enjoy these cuts in addition to the predictably steep discounts found at retail. Best Buy Co Inc (NYSE: BBY) is among retailers betting on Apple as a customer...

Amazon.com, Inc. (NASDAQ: AMZN) has found a new way to promote its brand: by using social media sites that most retailers ignore. The dot-com retail giant already made headlines when it allowed Twitter Inc users to shop by replying to tweets. Now Amazon will send quick, exclusive deals via...

Time Warner Inc's "Harry Potter" franchise taught film studios that they can win big by splitting movies -- particularly the last chapter in a series -- into two parts. Instead of producing one billion-dollar motion picture, Warner Bros. earned more than $2 billion from Part 1 and 2...

The holiday shopping season is in full effect, and that means big sales for TV-connected devices. HDMI dongles are by far the cheapest, but which one will come out on top? "It seems to me like Roku is the market leader there and they're probably going to continue to keep [that] share,...

Earlier this week the United States and China agreed to drop tariffs for various technology products, including GPS devices and semiconductors. Apple Inc. (NASDAQ: AAPL) and other manufacturers could benefit (notably those that manufacture products in China), but one analyst says there are...

Apple Inc.'s (NASDAQ: AAPL) iPhone 6 and iPhone 6 Plus are going up against a large number of Samsung (OTC: SSNLF) devices, including the newly released Galaxy Note Edge. The iPhone 6 has been very successful, but the 6 Plus' bendable body surprised consumers who expected Apple to...

The DoubleClick outage caused more than a few headaches on Wednesday, but Google Inc's (NASDAQ: GOOG) (NASDAQ: GOOGL) quick resolution seems to have minimized the economic impact. "Google is making money from the advertisers -- the people that are actually trying to sell a product --...

Hewlett-Packard Company (NYSE: HPQ) showed a new side of the company Wednesday only weeks after it was announced that the firm would be split in two. The PC maker started with the first glimpse of the Multi Jet Fusion 3D printer, a unique machine that is 10 times faster than the nearest...

Are you following the right analysts? If you're an investor, a curious consumer or anyone who wants to know what's going on within the tech industry, make sure you follow these five analysts. Michael Pachter Wedbush analyst Michael Pachter (@michaelpachter) has been tweeting about...

The mobile payment industry will shift into high gear as Apple Inc. (NASDAQ: AAPL) launched its first mobile payment solution, Apple Pay. Bloggers expect Apple Pay to be a game-changer for small businesses, but what about the rest of the mobile payment space? "I think Apple has an...

Google Inc (NASDAQ: GOOGL) is rumored to be on the verge of a massive investment in Magic Leap, a virtual reality company that promises to redefine the VR industry. Some bloggers assume that this is Google's answer to Facebook Inc (NASDAQ: FB) acquiring Oculus VR. That is certainly possible...

Apple Inc. (NASDAQ: AAPL) introduced a smattering of new products on Thursday, all of which consisted of upgrades and refreshes to existing devices. The new 27-inch iMac uses the same design as the last iteration but features a Retina 5K display and a much faster processor. It is, in essence, a...

Google Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) will start charging an annual fee for its experimental delivery service. Now officially known as Google Express, the service provides same-day and overnight delivery options for customers who spend more than $15. "Many people think our main...