Roger Federer

Eli Manning retired from the NFL this week, leaving as the game's all-time highest paid player with lifetime football paycheck earnings of just over $250 million. But Manning finishes ranked behind several stars in other sports in on-field pay. Based on data compiled from media reports, the...

Celebrity endorsements aren't what they used to be. The reliance of athletic brands on signing the biggest stars in their respective sports in hopes that they will in turn help push product has become a broken marketing model. Just ask Nike Inc (NYSE: NKE), which has arguably the greatest...

Once a year, Forbes comes out with its "Fab 40," a list of the world’s most valuable sports brands. The list is split into four categories with their own qualifications for what numbers and figures contribute to overall value: athletes, businesses, events and teams. This year,...

NBA basketball legend Michael Jordan showed up for Roger Federer's first-round match at the U.S. Open August 26. According to The Wall Street Journal, Jordan wasn’t there simply to cheer on a fellow superstar. Jordan’s appearance was all about marketing and a...

Forbes' latest update to the highest paid athletes in the world lists Tiger Woods back in the number one slot. Previously, he had slipped as his earnings from winnings declined and sponsors dropped him in the wake of his sex scandal. However, the list is dominated by the usual suspects. Notably,...