advertising

As candidates prepare for next year's race to the White House, tech firms are also beefing up their advertising options in hopes of getting a share of each presidential hopeful's campaign funds. Advertising online is nothing new for U.S. presidential races, but this year is expected to see an...

In a report published Monday, Pacific Crest Securities analyst Evan Wilson discussed why he thinks Yelp Inc (NYSE: YELP)'s services is too expensive for many independent restaurants and local businesses. Wilson led a multi-month study in to the restaurant industry and conversed with many...

It’s no secret: The traditional newspaper revenue model of relying mostly on advertising dollars has been fading from the picture for at least the past decade. In 2013 alone, total newspaper media revenue decline 2.6 percent, according to the Newspaper Association of America, with revenue...

A telling sign about rising domestic oil production in the United States: Several energy companies are actually airing commercials and talking about their work, while simultaneously announcing they need new employees. Take, for example, the new television ad that Houston-based Halliburton Co. (...

The August 2, 2014 edition of the New York Times will go down in history as the first major news publication to allow a marijuana company to purchase advertising space. Leafly, the “Yelp For Weed,” ran a full page ad featuring its apt new slogan, “Just Say Know.” Leafly....

Social media ad revenue is on the rise, but Twitter (NYSE: TWTR) and Facebook (NASDAQ: FB) still face a number of challenges. The social media giants can't simply throw together an ad platform and expect it to work; they must find a balance that satisfies advertisers without upsetting their...

Germany wasn't the only winner to come out of the 2014 World Cup. A wide spectrum of broadcasters and companies scored well when it came to raising their profiles with consumers. According to Kelley Blue Book, automakers that advertised during the international soccer tournament saw...

NBA star Kevin Durant’s recent deal to become spokesman for the zero-calorie drink Sparkling Ice raises, once again, the question of just how much value celebrity endorsements bring to a brand. One thing is clear, however. Although the terms of Durant’s deal with Sparkling Ice...

Wednesday morning, the United States Patent and Trademark Office’s Trademark Trial and Appeal Board ruled in favor of five Native Americans in the “Blackhorse v. Pro Football, Inc." decision, canceling the trademark of the name of the Washington Redskins. Washington will be...

Since it was first launched by Bill Gates in 1986, Microsoft (NASDAQ: MSFT) has developed into the world’s premier computer software manufacturer. It has virtually cornered the market on every element of personal computing -- and its flagship software product, Microsoft Windows, is the go...

In this new series title “No Day is Leg Day” we will be taking a look at companies that failed to do their legwork, and hence, suffered an embarrassing product launch or some other kind of unfortunate goof-up. Let's kick the series off with the granddaddy of all product launch...