advertising

Back in 2011, companies launched a new marketing tactic of teasing their Super Bowl ads. But that strategy — considered bizarre at the time — is no longer enough. Now, it’s about meta-marketing. The New York Times Co (NYSE: NYT) reported Sunday that companies with coveted...

While video and mobile engagement will remain key drivers of the internet industry, fulfillment and logistics may gain more attention due to the continued growth in e-commerce volume, Jefferies’ Brian Fitzgerald said in a report. He highlighted 10 internet themes for 2017. Internet Themes Of...

Walt Disney Co (NYSE: DIS)’s ESPN just made what could be a landmark step toward the future of TV advertising. This week, the network announced it has finalized an advertising deal that specifically includes an out-of-home TV audience. ESPN is the first network to negotiate such a deal. The...

Amid a fierce battle for supremacy in video advertising dollars, Google (Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL)), has bought Anvato. Anvato provides a software platform that fully automates the encoding, editing, publishing and secure distribution of video content across multiple platforms....

Facebook Inc (NASDAQ: FB) collects large amounts of data on each user and can leverage this information to offer marketers a unique ability to reach their target market directly. In fact, spending on digital ads is expected to outpace spending on TV ads this year in the United States and the U.K.,...

Does anyone still watch commercials? Not really, but advertisers aren't particularly worried, as they can still integrate products into TV shows. As an example, Hulu's streaming video format is ad-supported, but the company recently introduced an ad-free subscription tier. For marketers, this means...

"Can you hear me now? Good." These were the words uttered by Paul Marcarelli in Verizon Communications Inc. (NYSE: VZ)'s infamous commercials throughout the 2000s. However, he's now switched sides and is doing commercials for one of Verizon's biggest rivals, Sprint Corp (...

Despite growing pressures from the Internet, TV advertising revenue has bounced back in the past nine months. According to Morgan Stanley analyst Benjamin Swinburne, investors should feel better about the near-term stability of TV advertising. “The dual threat of a fraying TV bundle and...

BTIG analyst Joel Fishbein recently addressed a major elephant in the room for online advertisers like Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) and Facebook Inc (NASDAQ: FB): ad-blocking software. So far, the rise of Internet advertising has been meteoric, but could ad-blockers derail the...

Slowly but surely, Internet advertising continues to eat away at TV advertising market share. According to the latest checks by MKM Partners analyst Rob Sanderson, Q1 advertising spend came in mostly in line with expectations. MKM tracks advertising revenue among the top 15 Internet and television...

NBC (Comcast Corporation (NASDAQ: CMCSA))'s staple "Saturday Night Live" revealed Monday that starting next season the show will reduce the number of advertisements across its episodes. The move is expected to shed 30 percent of the total commercials, which is akin to two full pods of ads. It is...

The type of realistic virtual reality technology that seemed like science fiction a few years ago is finally taking its first steps toward mainstream entertainment. Unfortunately, the fledgling VR industry may soon be defined by its advertisements. Analysts now believe that the flood of advertising...

With more people browsing via a smartphone or tablet, mobile advertising has become increasingly important for businesses. However, as people demand more connectivity, they are also calling for faster page-loads and more streamlined browsing, which often end up cutting out advertisements. In order...