advertising

With all the ventures that Amazon.com, Inc. (NASDAQ: AMZN) is involved in, it's easy to overlook one of its most promising growth segments: advertising. A new report from Bank Of America Merrill Lynch analyst Justin Post said data points indicate that advertisers are committing more dollars to...

Roku Inc (NASDAQ: ROKU) reported its third-quarter results in early November, sending shares soaring higher by more than 50 percent. Heading into the company's fourth-quarter report Wednesday, investors could be treated to another surprise — but this isn't reason enough to buy the...

Online publication Salon announced in a blog post that the website will mine cryptocurrency with the unused processing power in a reader's computer when they turn on ad-blockers while reading the online magazine. A Revenue Model In Decline Salon said newspaper ad revenues fell...

Advertising spending on Instagram is surging, according to a digital marketing report by Merkle. The photo sharing platform saw advertising revenues grow 122 percent year-over-year due to significant increases in both inventory and pricing, according to Merkle. With strong targeting...

Facebook, Inc. (NASDAQ: FB) shares have experienced uncertainty over the past week after announcements of changes to the platform's news feed algorithm. But analysts at William Blair are optimistic that the changes will lead to more efficient advertising in the long run.   The...

New media is slowly and steadily supplanting traditional media sources. Print media has been on a secular decline, as news and information disseminated online has grown. As this paradigm shift continues, another noteworthy development that has been taking place is the shift in ad dollars from...

Roku Inc (NASDAQ: ROKU)'s post-IPO lows of $15.75 had many investors concerned with the streaming media company's true prospects and short sellers were very active in the name. But the company's third quarter earnings report helped boost the stock higher by more than 40 percent Thursday...

Pandora Media Inc (NYSE: P)'s earnings and outlook portrayed to investors a "sound" turnaround strategy, but it will take time before any signs of success are seen. Accordingly, Stifel's John Egbert downgraded Pandora's stock from Buy to Hold with a price target lowered from $...

Shares of Pandora Media Inc (NYSE: P) lost around one-quarter of their value Friday in reaction after the streaming service reported third-quarter EPS and sales misses. Not all of Wall Street wants to change the station. Count Canaccord Genuity's Michael Graham among them: He maintained a Buy...

Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) announced last week that Google chrome will automatically block all advertisements on sites that feature a certain level unacceptable ad formats identified by the Coalition for Better Ads, reported the Wall Street Journal. The move is terrifying for...

Reviewing Facebook Inc (NASDAQ: FB)'s first-quarter results, Jefferies said the company's mobile advertising business delivered another huge earnings beat. Q1 Print Analysts Brian Fitzgerald and Timothy Shea noted the company's revenues rose 49 percent year-over-year to $8 billion, above the $7....

Twenty-First Century Fox Inc (NASDAQ: FOXA) and Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) have something in common: feeling the wrath of advertisers. According to a CNN report, Fox's "The O'Reilly Factor" has seen three major automakers and two other companies chose to no longer advertise during...

Daniel Salmon of BMO Capital Markets downgraded shares of Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) from Outperform to Market Perform with a price target lowered from $1,005 to $880. Coinciding with Google's downgrade, the analyst named Amazon.com, Inc. (NASDAQ: AMZN) as the firm's new...

With Snap Inc (NYSE: SNAP) prices in the red — days after the social media platform’s splashy $24 billion IPO and subsequent cold reception from analysts — one looming question is how the app will monetize its 150 million daily users going forward. Pricing for national integrated...

It’s rare that a company will watch $5 million hard-earned dollars disappear in a matter of 30 seconds and be happy about it. However, that’s exactly what will happen Sunday when dozens of advertisers watch their 30-second TV ads air during the commercial breaks of the Super Bowl. Super...