Social Media Advertising

As polling and betting markets peg the 2024 presidential race between Kamala Harris and Donald Trump as a dead heat, billions will likely be spent on advertising. According to Bloomberg, Harris and Trump have collectively booked $122 million in advertising time through the end of August, with 98%...

Instagram and its parent company Facebook Inc (NASDAQ: FB) are sitting in an enviable position in the social media landscape. A report surfaced on Thursday that suggested that the number of photos and videos that user post on Instagram fell between 2013 and 2015 at a time when its user base grew....

Facebook Inc (NASDAQ: FB) collects large amounts of data on each user and can leverage this information to offer marketers a unique ability to reach their target market directly. In fact, spending on digital ads is expected to outpace spending on TV ads this year in the United States and the U.K.,...