advertising

Video game giant Sony Group Corp (NYSE: SONY) could be increasing the number of ads in its games. What Happened: Sony is building out an advertising platform that could allow companies to buy ads inside PlayStation games, according to a Business Insider report. Sony is currently testing the...

Auto manufacturers operate in a capital-intensive industry, and it calls for exercising prudence laced with caution while making spending decisions. To Spend Or Not To Spend: Expenditures of legacy automakers show they spend a disproportionate share of their operating costs on advertising to...

Although AdTheorent Holding Company Inc (NASDAQ: ADTH) is a smaller player in the competitive digital advertising space, there is long-term opportunity as its target addressable market is expected to grow more than 20% for the next several years, according to BofA Securities. The AdTheorent Holding...

The Coinbase Global Inc (NASDAQ: COIN) ad during Super Bowl LVI's game between the Cincinnati Bengals and Los Angeles Rams seemingly paid off. What Happened: Data shared by crypto news outlet The Block shows that this major U.S. cryptocurrency exchange's mobile...

Coinbase Global Inc (NASDAQ: COIN) was trading about 2% higher on Monday morning after its Super Bowl ad, which featured a QR code linked to its “Less Talk, More Bitcoin” promotion and sign-up page, went viral and temporarily crashed its site. Coinbase Chief Product...

Potential short squeeze plays gained steam in 2021 with new retail traders looking for the next huge move. A short squeeze can occur when a heavily shorted stock rises in value instead of falling. Short sellers could be looking to close out their position and can face a loss if they have to...

Major American electronics retailer Newegg Commerce Inc (NASDAQ: NEGG) promoted its Shiba Inu (CRYPTO: SHIB) integration on the purported largest digital outdoor billboard in the U.S., located in downtown Los Angeles. What Happened: Newegg announced it promoted its Shiba Inu payment integration in...

Cryptocurrency financial services application Crypto.com became the most downloaded in the U.S. app store for Alphabet Inc.'s (NASDAQ: GOOG) (NASDAQ: GOOGL) Android operative system, according to mobile application data service Sensor Tower. Major U....

Amazon.com, Inc.’s (NASDAQ: AMZN) advertising business grew at the slowest pace in five quarters but still delivered a higher growth rate than those of key big-tech rivals Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) and Facebook, Inc. (NASDAQ: FB) as it did a better job facing ...

Snap Inc (NYSE: SNAP) shares plunged 23.2% on Friday morning following a disastrous third-quarter earnings report on Thursday afternoon and other social media stocks traded lower in sympathy. One of Friday’s big losers was Facebook, Inc. (NASDAQ: FB), and at least one Wall Street analyst...

Pinterest Inc. (NYSE: PINS) is rolling out more features for advertisers and brands to promote their products to users on its platform. What Happened: Pinterest said it would automatically pull products from brands’ catalogs uploaded on its site and convert them into a slideshow advertisement...

Viewership of many women’s sports leagues is rising, but advertising dollars and wages remain significantly lower than that of men’s sports, a new study found. What Happened: Viewership of the National Women’s Soccer League grew 300% to over 650,000 viewers. The league has...

Interviewing influencers and project leaders on the complicated world of promoting crypto. It’s a good week for mainstreaming -- two big tech ad platforms, Google and Facebook, have finally, albeit grudgingly, accepted that maybe not every cryptocurrency-related project is inherently criminal...

Amazon.com Inc’s (NASDAQ: AMZN) advertising business grew the most in two-and-a-half years in the second quarter amid stiff competition, outpacing the growth of key tech rivals Alphabet Inc (NASDAQ: GOOGL) (NASDAQ: GOOG)  and Facebook Inc (NASDAQ: FB). What Happened: The e-commerce giant...

Netflix Inc (NASDAQ: NFLX) and Walt Disney Co (NYSE: DIS) are the leaders in paid streaming video, but a new report from global consumer research platform Piplsay suggests ad-supported video viewership has been on the rise. Streaming Statistics: Earlier this year, Variety reported ...