advertising

For years, Tesla has relied on word of mouth and its strong brand awareness as its main marketing plan of action. New comments from Elon Musk suggest the company could be considering commercials or some form of mainstream advertisements. What Happened: A response on Twitter Inc (NYSE: TWTR) from...

Cathie Wood-led Ark Investment Management is betting ad-tech company Trade Desk Inc (NASDAQ: TTD) will benefit from the shift in advertising from linear television to streaming. What Happened: The California-based company’s shares are down 21.8% since the company reported a first-quarter...

Social media giant Facebook Inc (NASDAQ: FB) shares hit 52-week highs following its first-quarter earnings reported Wednesday. What Happened: Facebook reported revenue of $26.17 billion, beating analyst estimates of $23.67 billion. The revenue total was up 48% year-over-year. Advertising...

Apple Inc. (NASDAQ: AAPL) is preparing to expand its advertising business even as it rolls out new privacy rules for iPhones that could hurt the ad business of rivals such as Facebook Inc. (NASDAQ: FB), the Financial Times reported Wednesday. What Happened: Apple plans to add a second advertising...

Snapchat owner Snap Inc (NYSE: SNAP) shares have risen over 350% in the last year. Analysts think there could be more opportunities for the company with its growth in social commerce and younger demographic. The Snap Analysts: Wedbush analyst Ygal Arounian upgraded shares of Snap Inc. from Neutral...

Amazon.com Inc (NASDAQ: AMZN) "is about to make up for its underperformance," Jim Cramer said on CNBC's "Squawk On The Street" Tuesday. Jefferies set a sum-of-the-parts target for Amazon at $5,700 on Monday. Cramer said Jefferies thinks Amazon Web Services could be...

There’s no doubt that people still love their televisions — American adults still spend more than four hours watching TV every day. But thanks to advances like smartphones and on-demand streaming services, the days of seeing a traditional TV commercial are fading fast. In terms of...

The Wall Street Journal reported yesterday that Facebook, Inc. (NASDAQ: FB) CEO Mark Zuckerberg had harsh words for Tim Cook’s Apple Inc (NASDAQ: AAPL) back in 2018, amid a long-standing spat between the two firms. What Happened: The most recent episode in the feud involves privacy...

Alphabet Inc’s (NASDAQ: GOOG) (NASDAQ: GOOGL) video streaming service YouTube will not sell full-day masthead advertisements beginning next year, CNBC reported Monday. What Happened: The coveted advertisement spot on the home page will only be available on a per-impression basis beginning...

The shares of MediaAlpha Inc (NYSE: MAX), a technology-powered advertisement and marketing company, skyrocketed 67% during their trading debut on Wednesday. MediaAlpha is a subsidiary of White Mountains Insurance Group Ltd (NYSE: WTM) and operates through QL Holdings LLC and its subsidiary...

The NFL season kicks off Thursday night and is bringing strong advertising rates for its broadcast and streaming partners. The Players: NBC, a Comcast Corporation (NASDAQ: CMCSA) company, will air Sunday Night Football games and also has the rights to the Sept. 10 NFL Kickoff game. Fox, a 21st...

The bullish case for Roku Inc (NASDAQ: ROKU) is based on scale and advertising technology that should result in better-than-expected average revenue per user growth, according to Wells Fargo. The Roku Analyst: Steven Cahall initiated coverage of Roku with an Overweight rating and $215...

Facebook (NASDAQ: FB) founder and CEO Mark Zuckerberg announced Thursday new ways the company says it will help in securing the integrity of the 2020 U.S. presidential election. What Happened: In a Facebook post, Zuckerberg said the company would “block new political and issue ads during...

Facebook Inc (NASDAQ: FB), in a statement Thursday, claimed Apple Inc's (NASDAQ: AAPL) latest operating system for iPhone devices will make it harder to track user data across apps, and thus, impact targeted advertising on its platform. What Happened: The Mark Zuckerberg-led company...