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After Sales Plunge in the First Quarter, J.C. Penney Getting Promotional Again
Wednesday, May 30, 2012 - 5:29pm | 487Read More...When former Apple (NASDAQ: AAPL) exec Ron Johnson was hired as CEO of struggling retailer J.C. Penney (NYSE: JCP), he outlined a strategy which spurned the company's previous highly promotional approach in favor of more straightforward pricing. To this end, the company implemented a three-level...
