branding

Building a world-class brand is the aim of businesses and marketing firms across the globe, but actually achieving this goal has sent many hoping to fly high crashing back to earth. While some brands can rely on high-priced firms and beefy advertising budgets, many entrepreneurs and startups are...

Amazon.com Inc. (NASDAQ: AMZN) has consolidated its position as the world’s most valuable brand in 2021, followed by Apple Inc. (NASDAQ: AAPL), according to a global ranking released by Kantar’s BrandZ. What Happened: The e-commerce company remained the world’s most valuable brand...

Coffee and fast food chain Dunkin Brands Group Inc (NASDAQ: DNKN) is launching a new lineup of merchandise just in time for the holiday season, the company said in a press release. What Happened: Dunkin's lineup of limited-edition holiday merch is designed to please fans of the coffee chain....

Over the past decade, a vast majority of hedge fund net asset flows have gone to a small minority of hedge funds with the strongest brands. Evestment estimates that almost 60% of industry assets are controlled by firms with over $5 billion in assets.    Each year, many hedge fund...

Every sports agency has four key components: Recruiting Contract Negotiation Client Service Marketing -- a mastery of each area is crucial for success. An agent must understand the philosophy of marketing. Why do companies look for celebrities to promote their products? There is no divine right...

Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start. Even Oprah Winfrey began by going through several style iterations on a small local show before defining her voice into one of the most influential...

For CEOs, social media sites like Twitter Inc (NYSE: TWTR) and Facebook Inc (NASDAQ: FB) are more than just fun ways to connect with customers. If used correctly, they can be one of the most useful tools in creating a company's brand. When it comes to social media branding, Tesla Motors Inc (...

Anyone involved in the care and feeding of a website knows one of the best things your online site can have is “stickiness” – something that makes users want to stay there and linger for a while. Stickiness is one of the metrics online advertisers use when they consider where to place their ads...

Another sign of how quickly things are changing in the automotive world. In its Car-Brand Perception Survey for 2014, Consumer Reports say the usual suspects – Ford, Honda, Chevrolet and Toyota – continue to remain the top brands in consumers' minds. But a surprising new entry, Tesla (NASDAQ:...