Internet Advertising

Lyft Inc. (NASDAQ: LYFT) is expanding its advertising services. The San Francisco-based car service company launched Lyft Media and is currently testing the service in Los Angeles, according to the Wall Street Journal. Lyft expects it to reach 25% of all rides by year-end in three other cities....

Alphabet, Inc. (NASDAQ: GOOGL) (NASDAQ: GOOG) shares came under pressure late on Tuesday after the search giant's mixed quarterly results.  KeyBanc Capital Markets analyst Justin Patterson delved into the standouts and sore points from the earnings...

The highly anticipated debuts of Airbnb and DoorDash are among the seven IPOs markets could see this coming week. Airbnb: Vacation rental company Airbnb is scheduled to go public on Thursday, Dec. 10 under the Nasdaq ticker symbol ABNB. The company plans to sell 51.9 million shares at a price...

Ad-based content recommendation startups Taboola and Outbrain are calling off their planned merger, the Wall Street Journal reported Tuesday. What Happened: The merger which would have given Outbrain shareholders $250 million in cash and 30% of the combined company fell through as...

Apple Inc (NASDAQ: AAPL) announced Thursday it is delaying the release of a new privacy control feature that social media behemoth Facebook Inc. (NASDAQ: FB) earlier object to, till early next year. What Happened:The feature was earlier announced at the Annual...

Alphabet Inc. (NASDAQ: GOOGL) (NASDAQ: GOOG) subsidiary Google on Thursday announced it was going to limit ad targeting for advertisements related to housing, employment, and credit, Reuters reported. What Happened The technology behemoth said users will no longer be able to target ads in these...

Slowly but surely, Internet advertising continues to eat away at TV advertising market share. According to the latest checks by MKM Partners analyst Rob Sanderson, Q1 advertising spend came in mostly in line with expectations. MKM tracks advertising revenue among the top 15 Internet and television...