nielsen

The seventh major video game console from Japan's Nintendo Co., Ltd (ADR) (OTC: NTDOY), the Nintendo Switch, may not have made a mark in the minds of the general or gaming public, at least in the run up to its March 3 launch. Anemic Recognition The results of a survey published in Nielsen's...

Scoot over television; smartphones are vying for the media throne. TV, one of the mainstay entertainment avenues, is slowly on the way to being relegated to the backseat. This is quite a cultural shock for those of us raised around TVs, and religiously tuned into the family tube for entertainment...

Hain Celestial Group Inc (NASDAQ: HAIN) announced Wednesday after the market close that an internal audit committee appointed to probe into concessions with respect to certain distributors in the United States has found no evidence of intentional wrongdoing in connection with Hain Celestial's...

Credit Suisse's Robert Moskow prefers to move to the sidelines on J M Smucker Co (NYSE: SJM), given that the company’s “key commodity inputs have bottomed and no longer provide material opportunities for margin benefits.” Moskow downgraded the rating on the company from...

The digital advertising and marketing movement shows no sign of slowing down. With the transition to creative technology, companies’ M&A activity continues to rise. This week, Chinese investors bought Yahoo! Inc. (NASDAQ: YHOO) ad partner, Media.net, for $900 million and business...

Nielsen’s retail sales data suggest J M Smucker Co (NYSE: SJM) has made a good start to the fiscal year. Credit Suisse’s Robert Moskow maintains an Outperform rating on the company, while raising the price target from $156 to $158. Moskow mentioned that recent conversations with...

It shouldn't come as a surprise that an app by either Facebook Inc (NASDAQ: FB) or Alphabet Inc (NASDAQ: GOOG) will hold the title of the most popular mobile app. However, it might be a surprise to some that Facebook and Google combined for the top eight spots among the 10 most popular...

Adele's new album "25" sold 3.38 million copies in the US alone in its first week. According to Nielsen, "25" is the first album to ever sell more than three million copies in a week. Nielsen also said that "25" has seen the largest single sales week for...

COMSCORE, Inc. (NASDAQ: SCOR) announced it will acquire Rentrak Corporation (NASDAQ: RENT) in a stock-for-stock transaction. Toni Kaplan of Morgan Stanley argued in a note that the combined companies is in a better position to compete against Nielsen N.V. (NYSE: NLSN). Kaplan noted the...

Facebook Inc (NASDAQ: FB) kicked off Advertising Week on Sunday by unveiling a new set of tools for advertisers that are designed to appeal to brands that typically spend on TV spots. The social media site said that its latest offerings will help firms make an impression on their customers...

Very little has been known about Netflix, Inc. (NASDAQ: NFLX) viewers' habits as the company has been tight-lipped about its viewing data. The streaming service has kept show ratings under wraps saying that the firm's lack of reliance on advertisers makes such data irrelevant...

FBR Capital Markets analysts Barton Crockett and Chase White recently claimed in a note that if Netflix, Inc. (NASDAQ: NFLX) was a traditional TV network, its Nielsen viewership ratings would surpass that of all major U.S. TV networks by 2016. Paul Holland, Foundation Capital general partner...

After surging on back of the 7-for-one stock split, Netflix, Inc. (NASDAQ: NFLX) shares cooled down on Wednesday following Carl Icahn's tweets in which he revealed having sold his entire stake in the company. BTIG analyst Rich Greenfield, who has a $950 price target on the stock, was on...

The television ratings company Nielsen will start measuring the audiences of a couple of major streaming service later in 2015, according to a report Wednesday from Bloomberg. Nielsen Chief Executive Officer Mitch Barns said Tuesday that the company will offer audience measurement on Netflix,...