nielsen

While all industries are required to constantly adapt to the demands of the modern world, perhaps no other industry has adapted more over the past 50 years than the music industry. The Death Of Vinyl According to the Recording Industry Association of America (RIAA), 58.5 percent of music sold...

CNBC is the first network to op-out of Nielsen ratings, according to the Wall Street Journal. CNBC is switching to Cogent Reports to measure its ratings because Nielsen is failing to track “out of home” viewing locations such as offices. According to the report, Nielsen “has...

It’s not just about timely data. It’s also about trust. Google's (NASDAQ: GOOG) partnership with comScore (NASDAQ: SCOR) is designed to provide major advertisers, like Kellogg, with timely data from a trusted source. The move, Google and comScore said, would provide better and faster data about...

This weekend in Barron's online: the top ranked mutual fund families, as well as the prospects for Samsung, Harvard's endowment, Nielsen, Capitol Federal Financial, AmTrust and more. Cover Story "New Heights: Fund Family 2013 Rankings" by Lawrence C. Strauss. Last year was a particularly good...

It’s called TV Conversation Targeting and it’s Twitter's (NYSE: TWTR) latest and greatest new way to let advertisers target people who have tweeted about a certain show according to a company blog post Thursday. Only in this case, the targeting can occur even if the advertiser in question hasn’...

Black Friday, as the official start of the holiday shopping season, is over. Thanks to a shortened holiday calendar with only four weeks between Thanksgiving and Christmas (not to mention the fact Hanukkah begins November 27), many retailers had already planned an early start to this important...

What if you could speak into your smartphone, describing your symptoms when you felt ill, and receive an accurate medical diagnosis that could help you decide whether what you had was as serious as a heart attack or more likely just heartburn? What if you could take a picture of a used car you...

Facebook (NASDAQ: FB) aims to make America’s four biggest TV networks an offer they can’t refuse – at least one they won’t want to refuse. The offer is to begin sending weekly reports, letting ABC, CBS, Fox, and NBC know how much chitchat their programs generate on the popular social network,...

According to Yahoo! Finance, after Cowen & Co. upgraded Facebook (NASDAQ: FB) from “market perform” to “outperform” September 20, raising its PT from $29 to $53, the company moved past its awkward phase into corporate adulthood. On Tuesday, Citigroup's Mark May upgraded the stock from "...

Herbalife (NYSE: HLF) released the results of a study late Tuesday, which revealed the penetration of the company's distributors and end users throughout the U.S. The company hired Nielsen to conduct the research. In the report, Nielsen concluded 3.3 percent of the general population has purchased...